Working on the social media ad campaign for a huge brand at a digital advertising agency, I needed to find a hot pink tennis racquet within Manhattan for pick-up that day.
Originally the concept was pitched to the client with a reference photo of Chanel's hot pink racquet. Well we clearly didn't have the budget for a Chanel hot pink racquet or the brand clearance rights, so I had to find an acceptable stand-in stat. On set, we weren't even clear what the non-Chanel hot pink racquet options were.
So I do what we often do, hit the phones and call around the usual suspects and try my luck at the unusual suspects. The paper filled with store names, phone numbers, and options is above.
I finally did find a winner at the Modell's near Astor Place.